Use of New Media

Target doesn't seem to use a whole lot of new media, aka, a blog or a podcast. But what they do have they use well. Target's website is almost overwhelming, though despite this it's still quite user friendly. Colorful and red-and-white themed, it reels you in. Whether you're looking to check out the newest clothing options for women in the store:here, or trying to catch a glimps of the annuual report:here ...Target makes it all available at your fingertips.
Target also allows customers to sign up for e-mail updates of their latest sales or special promotions. I've been getting these updates since about a year ago after I ordered rain boots off their website. They are helpful, but could use catchier subject lines at times. Another nice touch is making their weekly ad available online:here!. A lot of grocery stores do this same thing with their circulars, and I think it really speaks to people my age who are poor college students looking for deals, and find it much easier to log onto a website and find what we're looking for as opposed to calling or digging through mail.
The website, being so pretty and helpful, is a very very effective use of new media. However, the e-mails are slightly less effective in my view. I'm not sure why, they are informative. Perhaps I just think of them as "junk mail" sometimes? Whatever the case, I personally find the Old Navy e-mails much better, as they only e-mail me when there's a really good sale. Perhaps Target would benefit from having a facebook account or a twitter account. Either would certainly put them up a step higher than competitors K-mart or Wal-Mart. Target would look that much savvier and trendy.