You can read Target's press release on their website by clicking here. Shaun White is a Target athlete, and Olympic Gold Medalist. Doesn't he make Target look ever so lovely? 
The cool skateboarder/snowboarder most definitely appeals to the kids. And since Shaun is such a cool and well-behaved athlete (Seriously, not even his Wikipedia article has a bad word about him!) his fabulous reputation reflects well onto Target. It seems Target did a good job promoting the return of it's clothing line. When you google news search for "target shaun white 4 target clothing" you see that the PRNewswire was sent the release for mass release. Yay! Target gets a gold star for that move! When you switch over to check out the regular google results for the same strand, you see that plenty of bloggers/online news sources have picked up on the newsrelease...including CNBC and The LA Times. On page 2 of google results, the snowboard websites start popping up as reporting that their own Shaun White is teaming up with Target. Target, judging from the internet reaction, has done a good job announcing their continued relationship with Shaun White. This announcement does further fab PR for the company, as it promotes their sponsorship of some action sport stars.Kudos to Target for connecting their reputation with the noble likes of Shaun White. Good reputations should share the wealth, the publicity, and all the sugary sweet goodness like that. Target + Shaun White= Looooove.
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